consumers willing to pay more for sustainable products nielsen

General. As a result, many consumers have adopted more sustainable behaviors. consumers 75% of millennials are willing to pay extra for sustainable products. In March 2015, a Nielsen global online survey "found that consumers are increasingly willing to pay more for socially responsible products." The propensity to buy socially responsible brands is strongest in Asia-Pacific (64 percent), Latin … The percentage of consumers willing to pay … Find out more about succeeding as a responsible business. A 2015 global online survey by Nielsen reflected Brabeck-Letmathe’s comments, with research showing that 66 percent of the 30,000-plus respondents said … This behaviour isn’t just limited to the wealthy in big economies. Consumers could note if they were willing to pay “a little” or “a lot” for each sustainability benefit. Nielsen's "Doing Well By Doing Good" report identifies how much consumers care about corporate social responsibility, and how that converts to consumption.. An online poll of 30,000 consumers in 60 countries reveals consumers across the globe are increasingly more willing to pay higher prices for sustainable products and services than they were in 2011. The propensity to buy socially responsible brands is strongest in Asia-Pacific (64 percent), Latin … In its 2015 Nielsen Global Corporate Sustainability Report, Nielson found that "66% of global consumers say they're willing to pay more for sustainable brands--up 55% from 2014." This is especially true with millennials. An online survey of more than 1,000 consumers took place in July and found 68% of respondents said they were willing to pay more for sustainable products. According to a Nielsen study, consumers across all regions, income levels, and categories are willing to pay more for green products. The Nielsen Global Survey on Corporate Social Responsibility surveyed more than 29,000 Internet respondents* in 58 countries. About 90% of consumers in Asia-Pacific are willing to pay more for sustainable products, but a lack of information and availability are holding them back, according to a new survey published ahead of World Environment Day. consumers to pay more for sustainable

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